Neurocosmesi and neuromarketing

This discussion highlights modern cosmetic science, emphasizing multi-sensory formulation, neurocosmetics, neuromarketing, and the PNEI framework, which links the psyche and skin through sensory pathways. Cosmetics today aim to enhance both appearance and emotional well-being, using evidence-based, sensory-rich formulations. Neurocosmetics leverage neuroactive ingredients to support skin health and quality of life, especially with aging. Neuromarketing, combining neuroscience and psychology, helps brands connect with consumers on a subconscious level. A holistic, science-driven, and emotionally aware approach is shaping the future of cosmetology.